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We advocate for a smarter hospitality & tourism industry.

It's a lab for bold ideas.

We advocate for decent work, youth retention, and smart tourism in a sector that shapes both local economies and daily life.​

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Through training, field research, and partnerships, we operate at the intersection of community, inclusion, and sustainability to build workplaces respectful of the environment and where people can grow.

What We do

Trainings with schools, businesses, and institutions.

Awareness & education campaigns on decent work and inclusion.

Research on gender and inclusion in hospitality & tourism.

Partnership with local stakeholders to build better workplaces 

Meet the Lab Team

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Co-Founder

Laura Karam

Independent communications strategist and founder of The Next Shift Collective. At the crossroads of policy, purpose, and design, she helps organisations craft powerful narratives and mobilise action through bold communication.

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Co-Founder

Hélène Huret

Teacher at Ferrandi Paris, author, and journalist specializing in sustainable gastronomy and creativity. Former restaurant owner, deputy editor-in-chief at Le Parisien Magazine, and editor-in-chief of Cuisine by Cyril Lignac.

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Latest Work

​"Conectando talento joven con la realidad del trabajo"

Mallorca, Balearic Islands

A training program designed to equip unemployed youth (16–29) with the social, emotional, and professional skills needed to thrive in the hospitality sector. The program combines self-knowledge, employability, equality, and sustainability through a practical, human-centered approach.

Want to work with us?

We collaborate with municipalities, vocational schools, restaurants, unions, and small businesses dedicated to creating lasting, local impact. Interested in partnering with us?

© 2025 by Laura Karam.

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